DIESEL BROTHERS STYLEGUIDES / DISCOVERY CHANNEL

Three styleguides for apparel and home goods for the show Diesel Brothers on Discovery Channel. We wanted to capture the humorous spirit of the boys and combine it with some gritty graphics. We learned more about monster trucks than we ever knew we wanted to. ‘Bout to put some rims on the company Fiat now.!
Now if you are only gonna watch one episode of DB we highly recommend the one with Marshawn Lynch. GO HARD OR GO DIESEL!

CREDITS:
Creative Director: CC Bursell
Graphic Design: Denny Chen + Beau Walters
Copy: Samantha Berger