THE BRITISH MUSEUM / BOTANICAL BEAST MODE STYLEGUIDE
To support the world-renowned British Museum and their global licensing program, we partnered with their team to curate on-trend natural illustrations from their archives to then develop a mini style guide for apparel and homegoods, targeting Gen Z and Millennials. Beast Mode is ALWAYS on with the British Museum.
CREDITS:
Creative Director: CC Bursell
Graphic Design: Brian Magner + Denny Chen + CC Bursell
Program Manager: Alex Stark