SPOTIFY SOUND SPA
MIND, BODY, STREAM. Break up the dizziness of September and join us for a day of pampering with Spotify.
Guests were invited to spoil themselves and get some relaxing, mood-boosting time just them by choosing from an array of express treatments (branded nail art, hair styling, tarot reading, carbon laser facials, make-up/brows, and an aura photo booth with Spotify play codes galore!) All to get you in the mood for New York Fashion Week starting the following day. Included in the pampering were branded vegan bites, fresh cold-pressed juices, and cocktails featuring Spotify playlist codes to get the party started on all levels.
Thought leaders and creators in beauty, fashion, podcasts, and beyond shared insight on how audio helps them create a safe space to process whatever issues life throws their way. Marketers walked away with a deeper understanding of how GenZs use audio to help them navigate life and express all sides of themselves. Everything went down around the corner from the Spotify NYC Headquarters in Manhattan at Mutha Pearl SPA.
Fireside Chat panels:
HEAR IT OUT
How and why Gen Z turns to podcasts to solve life's most complex issues.
Podcasts have become a safe space to process whatever issues life throws our way. Whether transitioning into adulthood or seeking to learn more about relationships, or health, Spotify has podcasts to help find those answers.
Panel: Marion Boeri, Moderator, Associate Director, Spotify | Dr. Titi Shodiya + Dr. Zakiya Whatley, Hosts, Dope Labs Podcast | Camila Mariana Ramón, Instructor, Peloton
ALTER EGO AUDIO
How we use audio to express different sides of us.
As personal tastes and niche interests evolve, audio content is a doorway to new corners of culture. Zs, specifically, are looking for opportunities to embrace the unique, multifaceted aspects of who they are.
Panel: Marion Boeri, Moderator, Associate Director, Spotify | Jaleesa Jaikaran, Makeup Artist and Content Creator | Ravyn Lenae, Musician | Travis Taddeo, Designer, Travis Taddeo
CULTURE NEXT
In this year’s Culture Next, we didn’t just poll Gen Z for our report — we let them co-create it. We empowered five Gen Z creators all over the world to artistically interpret each of our five trends in their own unique way.
Permission to dance! // A little BTS footage by GOOD // A lovely song by Todrick Hall