RODNIK BAND X SHARK WEEK
High end Fashion collaboration, pop up shop & Phintastic mini styleguide for Shark Week 30th anniversary. We partnered with UK based Philip Colbert, aka The Rodnik Band for this fun pop art inspired fashion line. Basically we want every single item from the line, but the employee discount only takes you so far. Discovery Consumer Products, the licensing arm of Discovery Communications, has tapped the London-based art fashion label The Rodnik Band for Discovery Shark, a collection of apparel based on the network’s popular
“Shark Week” programming block. The collection combines Colbert’s exciting pop art aesthetic with Discovery’s educational and philanthropic initiatives around ocean conservation.
VANS X SHARKWEEK
Discovery Channel's Shark Week has become an annual pop culture phenomenon for shark and nature-lovers alike. Each year, Shark Week brings viewers along on a week-long journey to uncover the secrets of the ocean’s most frightening creature. With the help of nearly two dozen of the world’s most respected marine biologists and science institutions, Discovery Channel will showcase brand new, innovative shark research technology and compelling insight on some of the most unique shark species in the world. According to a press release from Discovery, this year's Shark Week will take viewers to the depths of the ocean in search of Deep Blue, employ the first ‘drone-towed’ seal decoy, and test some of the most exciting, cutting-edge technology for shark detecting surveillance. The audience will receive a 360 multi-platform experience, thanks to new partnerships with shark experts and nonprofit groups uncovering the latest shark discoveries and trending shark topics around the globe. The popularity of Shark Week has also developed into a massive, global merchandising program, making it a perfect fit for Vans, who are known for their playful yet cool, street-smart footwear and apparel.
The collaboration between Vans and Shark Week: a portion of proceeds will benefit Oceana, a charitable organization dedicated to protecting and restoring the world’s oceans on a global scale. What better time than Shark Week for Discovery and Oceana to team up and help protect sharks, which are threatened by a global shark fin trade that includes fins from as many as 73 million sharks each year. The fight against this brutal, wasteful practice is supported by collaborations with major brands like Vans that raise money for Oceana’s campaigns and create content to educate fans about why healthy oceans need sharks.Ocean Conservancy, another Discovery charitable partner, helps clean up beaches and inland waterways across the country to keep our waters clean for sharks and the other marine life that live in them. Did you know more than 8 million metric tons of plastic enter our ocean every year? Ocean Conservancy is working around the world to stop the flow of plastic into the ocean by 2030, and organizes the world’s largest volunteer effort on behalf of the ocean, the International Coastal Cleanup. To find a local cleanup near you, check out www.signuptocleanup.org.
CREDITS:
Consumer Products Creative Director: CC Bursell
Design: Philip Colbert / The Rodnik Band / VANS Design Team
Graphic Design (styleguide): CC Bursell + Denny Chen