DISCOVERY LICENSING EXPO '18

We were tasked with designing and producing a different take on a trade show experience for Discovery Communications 30' x 30' island booth at the Licensing International Expo at The Mandalay Bay Convention Center, Las Vegas. Taking inspiration from Discovery's collection of IP's, we created a fun and interactive space through custom installations guests could become a part of.
The booth came out JAWSOME, as did our time in Vegas. To let all attendees know its world of Discovery, we hung a globe of 36 qty 42" monitors playing different and synchronized feeds of Discovery content. The shark bench was built to scale of the largest great white ever found, (female of course). For our conference room we went with a green tropical vibe so people felt like their meeting took place in an open air jungle. Because we all know trade show floors are basically a concrete jungle right, it’s rough out there. We also debuted our Shark Week x The Rodnik Band fashion collabo (an amazing UK based designer and pop artist).

CREDITS:
Production: Freshwata
Creative Director: CC Bursell
Booth Designers: Lisette Elhayani
Graphic Designers: Denny Chen + Beau Walters
Executive Producer: Lisette Elhayani
Photographers: Tosh Monday Photography