THE BRITISH MUSEUM / ELECTRIC EGYPT STYLEGUIDE

Egypt's rich history, aesthetics, traditions and symbols have influenced cultures around the world for generations. With one of the largest collections of Egyptian artifacts, we partnered with The British Museum to curate from their collection in support of their global licensing program, developing a mini style guide for apparel and homegoods, and specifically targeting Gen Z and Millennials. Egypt is ALWAYS on trend.

CREDITS:
Creative Director: CC Bursell
Graphic Design: Courtney Hufhand + Denny Chen
Program Manager: Alex Stark